From: owner-the-edge-digest@ (The Edge Digested)
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Subject: The Edge Digested V1 #8
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The Edge Digested      Monday, November 24 1997      Volume 01 : Number 008



Today's subjects from The Edge:
	Re: [The Edge] The Name Throckmorton
	Re: [The Edge] The Name Throckmorton
	Re:  Re: [The Edge] The Name Throckmorton
	Re: [The Edge] The Name Throckmorton
	Re: [The Edge] Re:The Chaos Plague
	[The Edge] Cloaks Price
	Re: [The Edge] Cloaks Price
	Re: [The Edge] Cloaks Price
	RE: [The Edge] Cloaks Price
	[The Edge] Obvious change of subject...Music!
	Re: [The Edge] The Name Throckmorton
	Re: [The Edge] Obvious change of subject...Music!

----------------------------------------------------------------------

Date: Mon, 24 Nov 1997 05:09:51 +0100
From: "=?iso-8859-1?Q?Fran=E7ois_Uldry?=" <avi@iprolink.com>
Subject: Re: [The Edge] The Name Throckmorton

>
>Throckmomrton (n.)
>The soul of a departed madman: one of those now known to inhabit the timing
>mechanism of pop-up toasters.
>
>The town which they took this name from is in west Texas, but there is also
>a Throckmorton, TN.  Do either of these cities have anything to do with
>the Throckmorton we all know and behave?  Or is it just a weird
cooincidence?


Something not to forget is the Throckmorton who tried to stage a junta in
Great Britain, he failed and was hanged ;)

Maybe the Throckmorton device kept him alive and it took 300 years to heal
his broken neck ?

l8r,
Fu.
Editor of a big and nasty homepage at:
http://www.io.com/~avi/
Take a look and...
Will close down on the end of april !


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------------------------------

Date: Mon, 24 Nov 1997 11:32:23 +0000
From: Jon and Paula <jandp@EASYNET.CO.UK>
Subject: Re: [The Edge] The Name Throckmorton

>>
>>Throckmomrton (n.)
>>The soul of a departed madman: one of those now known to inhabit the timing
>>mechanism of pop-up toasters.
>>
>>The town which they took this name from is in west Texas, but there is also
>>a Throckmorton, TN.  Do either of these cities have anything to do with
>>the Throckmorton we all know and behave?  Or is it just a weird
>cooincidence?
>
>
>Something not to forget is the Throckmorton who tried to stage a junta in
>Great Britain, he failed and was hanged ;)
>
>Maybe the Throckmorton device kept him alive and it took 300 years to heal
>his broken neck ?


Don't forget Elizabeth Throckmorton, who was Walter Raleigh's wife in the
time of Elizabeth I

Jon







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------------------------------

Date: Mon, 24 Nov 1997 06:37:47 -0500 (EST)
From: StevenA197@AOL.COM
Subject: Re:  Re: [The Edge] The Name Throckmorton

In a message dated 11/24/97 6:34:09 AM, jandp@EASYNET.CO.UK wrote:

>Don't forget Elizabeth Throckmorton, who was Walter Raleigh's wife in the
>time of Elizabeth I

Oh man!  I went to High School with a Throckmorton!  And he got all the
girls...

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------------------------------

Date: Mon, 24 Nov 1997 07:07:26 -0800
From: Gregory Blake <snooze@crl.com>
Subject: Re: [The Edge] The Name Throckmorton

At 05:09 AM 11/24/97 +0100, you wrote:
>>
>>Throckmomrton (n.)
>>The soul of a departed madman: one of those now known to inhabit the timing
>>mechanism of pop-up toasters.
>>
>>The town which they took this name from is in west Texas, but there is also
>>a Throckmorton, TN.  Do either of these cities have anything to do with
>>the Throckmorton we all know and behave?  Or is it just a weird
>cooincidence?
>
>
>Something not to forget is the Throckmorton who tried to stage a junta in
>Great Britain, he failed and was hanged ;)
>
>Maybe the Throckmorton device kept him alive and it took 300 years to heal
>his broken neck ?
>
My old housemate used to work in a hospital and one day she saw my OnTE
cards and saw The Throckmorton Device and she started laughing
hysterically.  When I asked her what was so funny about it she told me they
used the term Throckmorton at the hospital.  It was the term for a male
patient's uh... manhood... if it was erect.  I guess nurses had to deal
with such things when bathing patients and stuff.  I too found it quite
humorous.

snooze

- -- 
P          Gregory Blake (aka snooze@deepseas,The Pause,TooMUSH,etc)       P
L                      Peace * Love * Unity * Respect                      L
U          email: snooze@crl.com  |  url: http://www.crl.com/~snooze       U
R             whodp://ding.activerse.com/snooze | ICQ# 1367921             R

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------------------------------

Date: Mon, 24 Nov 1997 16:35:02 -0500 (EST)
From: AtlasGames@AOL.COM
Subject: Re: [The Edge] Re:The Chaos Plague

From: Tammy Tayman <tammyt@CapAccess.org>: <<Doesn't the fact that the
original game (OTE) came out before the patent was even applied for mean that
you folks don't have to worry about it?!?>>

The answer, while it could get complicated, boils down to: No, it doesn't
make a difference that the patent application was later.  (And actually the
original application was apparently filed in the summer of 1994, a few months
before OnTE was released.)

- -John Nephew
President, Atlas Games

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------------------------------

Date: Mon, 24 Nov 1997 16:34:56 -0500 (EST)
From: AtlasGames@AOL.COM
Subject: [The Edge] Cloaks Price

Hey, it's painful economic honesty time!

Bryant writes: <<Heh.  I wanna hear the rant about how games don't cost
enough again.>>

Ask and you shall receive!

David Ebrey  writes: <<I will certainly buy it, but I would think that that
much money for that many pages will scare a lot people away from it.  It is
quite a raise from the ten dollars for _Players' Survival guide_, 11 for
_Wildest Dreams_, 12 for _The Myth of Self_, and 13 for _Weather the Cuckoo
Likes_.>>

To be honest, all of those books were woefully underpriced.

CLOAKS will probably sell 700-800 copies in its first month, and maybe a
dozen copies a month thereafter, based on what we've seen lately of OTE sales
(e.g., The Myth of Self).  I'll have a better guesstimate after Forgotten
Lives ships.  As an aside, this is 100-200 copies fewer than we might have
seen a few years ago -- RPG sales are simply less than they used to be, for a
number of reasons (bankrupt retailers and distributors, the CCG thang, etc.).

Let's suppose 700 copies at $17.95.  After a 60% discount to distributors
(which doesn't count the ones that never pay us or take a somewhat higher
discount for paying quickly), we're getting $7.18 per copy.  Multiply by 700,
that's a total of $5,026.

Here are some costs.  We'll print 1200 copies.  That will cost $2,548, plus
$144 to ship the books from the printer in Michigan to Minnesota.  Add
another $100 for miscellaneous costs (fedex bills for proofs and advance
copies, print overrun, etc.).  Total so far: $2792.

We're paying Brent $225 for the cover art and design.  I haven't assigned the
interior artwork and maps yet, but I expect the bill will be a little over
$400.  Total so far: $3,417.

Jonathan gets paid a flat $925 for having written the book.  Total so far:
$4,342.

Where does that leave us?  $5026 in receivables (assuming no major
catastrophes, like distributors who go bankrupt without paying us), minus
those basic costs of $4342, leaves "profit" of $684.

But wait!  We haven't considered other important costs (albeit ones less
easily quantifiable) -- for instance, the $200-$300 we spend shipping the
books to distributors; the salary we pay Link to telephone the distributors
for their orders; the cost of those phone calls; the cost of the warehouse
and office space...  Oh, and then there's the cost of my time, putting in
many hours of editing, layout, writing up promotional information, and
coordinating everyone else involved in the project.  Plus Jonathan gets a
small royalty on everything in the OTE line.

So, with a $17.95 price tag, we will probably lose money by publishing
Cloaks.

David added in another note: <<I am not saying that Atlas Games is doing the
wrong thing: I figure they understand their economics better than I do.  I am
just saying it is too bad, since I think it will diminish their chances for
expanding their audience.  The 2nd edition was only 25 dollars, and it was
240 pages.  I think most gamers are willing to pick up something like that.
 But this is in a whole different ball park.>>

It's also more important to us that gamers pick up 2nd edition, since we can
actually make money on that book.  Core rules sell MUCH better than
supplements, and have better re-order sales.  Supplements, though they may
make little money or even lose a little, serve to remind retailers and
distributors that the core game still exists and maybe they should remember
to keep it in stock.  (Have I mentioned lately the calls we get from
customers who have heard that OTE2 never came out and that in fact we are out
of business...?)  Lower prices on supplements sadly does not translate into
higher sales; our biggest problem is simply getting the books into the retail
outlets in the first place.  (Higher prices may actually make that easier,
since it's more dollar profit per sale to the retailer.)  We can't afford to
do many supplements -- OTE will probably get one or two per year.  They will
have to be expensive, but we're just aiming to break even.

John Baker muses: <<But isn't that the trend of ALL RPGs as of late? The
prices of all these books, no matter what the art direction and production
quality, have been skyrocketing as of late. This more than anything might be
the real reason that RPG sales haven't done well recently... why spend $18 on
the book when you can get similar results with your imagination for free?>>

I think the same argument applied when the book was $12.  The recent rise in
RPG prices (which IS a definite trend -- check recent TSR releases even) came
AFTER the decline in sales (look at TSR's near-bankruptcy prior to the WotC
buyout).  We held prices steady on Cyberpunk supplements, for instance, while
watching sales on new releases fall by 50% over the course of one year, and
then fall further.  We went from making a living to losing money (especially
since that was happening while paper prices were skyrocketing).

In any case, I want to thank everyone for being supportive here, and
understanding.  OTE has got to have some of the most thoughtful and
intelligent fans in the world, and I am grateful not to be verbally assaulted
on account of the pricing.  I hope the numbers and thoughts above are
informative to the curious.

- -John Nephew
President, Atlas Games

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------------------------------

Date: Mon, 24 Nov 1997 14:11:18 -0800 (PST)
From: "Adam T. Ness" <ness@SCF-FS.USC.EDU>
Subject: Re: [The Edge] Cloaks Price

On Mon, 24 Nov 1997 AtlasGames@AOL.COM wrote:

> Jonathan gets paid a flat $925 for having written the book.  Total so far:
> $4,342.

	Wow, $1000 every few months?  What do you people do for a day job?

Even though you do take a loss on this stuff, I would love to see more
supplements for OTE.  It would be nice to see one on all the major
conspiracies at least...  Are there any plans to release a Kergillian
sourcebook?  That could be a fun one to put in.  Another interesting thing
would be Books on each of the Barrios.  There isn't a whole lot in the
OTE 1st ed. book on them.  Just a simple map and some details on the
inhabitants would be great.  


progasm: The intense explosion of pleasure when one of your programs
	 compiles the first time without errors.


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------------------------------

Date: Mon, 24 Nov 1997 14:11:18 -0800 (PST)
From: "Adam T. Ness" <ness@SCF-FS.USC.EDU>
Subject: Re: [The Edge] Cloaks Price

On Mon, 24 Nov 1997 AtlasGames@AOL.COM wrote:

> Jonathan gets paid a flat $925 for having written the book.  Total so far:
> $4,342.

	Wow, $1000 every few months?  What do you people do for a day job?

Even though you do take a loss on this stuff, I would love to see more
supplements for OTE.  It would be nice to see one on all the major
conspiracies at least...  Are there any plans to release a Kergillian
sourcebook?  That could be a fun one to put in.  Another interesting thing
would be Books on each of the Barrios.  There isn't a whole lot in the
OTE 1st ed. book on them.  Just a simple map and some details on the
inhabitants would be great.  


progasm: The intense explosion of pleasure when one of your programs
	 compiles the first time without errors.


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------------------------------

Date: Mon, 24 Nov 1997 15:25:22 -0800
From: "Steven Feldon (Exchange)" <sfeldon@exchange.microsoft.com>
Subject: RE: [The Edge] Cloaks Price

So, I hate to bring up having taken economics, but how elastic is the
demand for a sourcebook like this?  If you upped the price to $20, how
many fewer copies would you sell, versus $18?  On the other hand, this
would generate around another $1500, no?

I personally know that if I'm going to buy an rpg book, an extra couple
of bucks isn't going to make or break the deal.  

steve

	-----Original Message-----
	From:	AtlasGames@AOL.COM [SMTP:AtlasGames@AOL.COM]
	Sent:	Monday, November 24, 1997 1:35 PM
	To:	the-edge@robin.ml.org
	Subject:	[The Edge] Cloaks Price

	Hey, it's painful economic honesty time!

	Bryant writes: <<Heh.  I wanna hear the rant about how games
don't cost
	enough again.>>

	Ask and you shall receive!

	David Ebrey  writes: <<I will certainly buy it, but I would
think that that
	much money for that many pages will scare a lot people away from
it.  It is
	quite a raise from the ten dollars for _Players' Survival
guide_, 11 for
	_Wildest Dreams_, 12 for _The Myth of Self_, and 13 for _Weather
the Cuckoo
	Likes_.>>

	To be honest, all of those books were woefully underpriced.

	CLOAKS will probably sell 700-800 copies in its first month, and
maybe a
	dozen copies a month thereafter, based on what we've seen lately
of OTE sales
	(e.g., The Myth of Self).  I'll have a better guesstimate after
Forgotten
	Lives ships.  As an aside, this is 100-200 copies fewer than we
might have
	seen a few years ago -- RPG sales are simply less than they used
to be, for a
	number of reasons (bankrupt retailers and distributors, the CCG
thang, etc.).

	Let's suppose 700 copies at $17.95.  After a 60% discount to
distributors
	(which doesn't count the ones that never pay us or take a
somewhat higher
	discount for paying quickly), we're getting $7.18 per copy.
Multiply by 700,
	that's a total of $5,026.

	Here are some costs.  We'll print 1200 copies.  That will cost
$2,548, plus
	$144 to ship the books from the printer in Michigan to
Minnesota.  Add
	another $100 for miscellaneous costs (fedex bills for proofs and
advance
	copies, print overrun, etc.).  Total so far: $2792.

	We're paying Brent $225 for the cover art and design.  I haven't
assigned the
	interior artwork and maps yet, but I expect the bill will be a
little over
	$400.  Total so far: $3,417.

	Jonathan gets paid a flat $925 for having written the book.
Total so far:
	$4,342.

	Where does that leave us?  $5026 in receivables (assuming no
major
	catastrophes, like distributors who go bankrupt without paying
us), minus
	those basic costs of $4342, leaves "profit" of $684.

	But wait!  We haven't considered other important costs (albeit
ones less
	easily quantifiable) -- for instance, the $200-$300 we spend
shipping the
	books to distributors; the salary we pay Link to telephone the
distributors
	for their orders; the cost of those phone calls; the cost of the
warehouse
	and office space...  Oh, and then there's the cost of my time,
putting in
	many hours of editing, layout, writing up promotional
information, and
	coordinating everyone else involved in the project.  Plus
Jonathan gets a
	small royalty on everything in the OTE line.

	So, with a $17.95 price tag, we will probably lose money by
publishing
	Cloaks.

	David added in another note: <<I am not saying that Atlas Games
is doing the
	wrong thing: I figure they understand their economics better
than I do.  I am
	just saying it is too bad, since I think it will diminish their
chances for
	expanding their audience.  The 2nd edition was only 25 dollars,
and it was
	240 pages.  I think most gamers are willing to pick up something
like that.
	 But this is in a whole different ball park.>>

	It's also more important to us that gamers pick up 2nd edition,
since we can
	actually make money on that book.  Core rules sell MUCH better
than
	supplements, and have better re-order sales.  Supplements,
though they may
	make little money or even lose a little, serve to remind
retailers and
	distributors that the core game still exists and maybe they
should remember
	to keep it in stock.  (Have I mentioned lately the calls we get
from
	customers who have heard that OTE2 never came out and that in
fact we are out
	of business...?)  Lower prices on supplements sadly does not
translate into
	higher sales; our biggest problem is simply getting the books
into the retail
	outlets in the first place.  (Higher prices may actually make
that easier,
	since it's more dollar profit per sale to the retailer.)  We
can't afford to
	do many supplements -- OTE will probably get one or two per
year.  They will
	have to be expensive, but we're just aiming to break even.

	John Baker muses: <<But isn't that the trend of ALL RPGs as of
late? The
	prices of all these books, no matter what the art direction and
production
	quality, have been skyrocketing as of late. This more than
anything might be
	the real reason that RPG sales haven't done well recently... why
spend $18 on
	the book when you can get similar results with your imagination
for free?>>

	I think the same argument applied when the book was $12.  The
recent rise in
	RPG prices (which IS a definite trend -- check recent TSR
releases even) came
	AFTER the decline in sales (look at TSR's near-bankruptcy prior
to the WotC
	buyout).  We held prices steady on Cyberpunk supplements, for
instance, while
	watching sales on new releases fall by 50% over the course of
one year, and
	then fall further.  We went from making a living to losing money
(especially
	since that was happening while paper prices were skyrocketing).

	In any case, I want to thank everyone for being supportive here,
and
	understanding.  OTE has got to have some of the most thoughtful
and
	intelligent fans in the world, and I am grateful not to be
verbally assaulted
	on account of the pricing.  I hope the numbers and thoughts
above are
	informative to the curious.

	-John Nephew
	President, Atlas Games

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------------------------------

Date: Mon, 24 Nov 1997 22:08:59 -0500 (EST)
From: James Lloyd Sorrell <sjamesl@BGNET.BGSU.EDU>
Subject: [The Edge] Obvious change of subject...Music!

Well, to get away from all the economics and business and stuff, I'd like
to make an observation.  The Lost Highway soundtrack is not only an
excellent album, but I think it would fit very appropriately in an OTE
game.  It has scores from the movie, some cool jazz tracks, a David Bowie
tune, some stuff from Trent Reznor and NIN, and even a couple Marilyn
Manson tracks (unfortunate, but even those have at least a bit of
atmosphere to them, if for nothing else than a tasteless nightclub scene:)
Basically, this has to be one of the best albums I've ever heard,
particularly for adding to the flavor of an OTE game.  I know this is a
rehashed subject, but music fascinates me, especially what other people
play when they're roleplaying.  So, I guess I'll try and start up a
thread...what music do you use for your OTE games?  I can't say as I've
had any games recently *sniff* but I'm still curious.  I would like to say
that I think I've found a pretty good theme song for Compton: King for a
Day by Faith No More.  The first time I heard the song, the Wickedest Man
on Al Amarja just popped right into my head; it just seems right.  OK, I'm
now officially rambling so will cease and give you all back your peace.  
As much as you get anyway.  Later

					Jim


- --
Jim Sorrell
sjamesl@bgnet.bgsu.edu
Residential Network Consultant
216 Kohl Hall
(419) 372-3759


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------------------------------

Date: Mon, 24 Nov 1997 22:53:37 -0500 (EST)
From: Mark Kinney <alberich@IGLOU.COM>
Subject: Re: [The Edge] The Name Throckmorton

On Mon, 24 Nov 1997, Gregory Blake wrote:
> My old housemate used to work in a hospital and one day she saw my OnTE
> cards and saw The Throckmorton Device and she started laughing
> hysterically.  When I asked her what was so funny about it she told me they
> used the term Throckmorton at the hospital.  It was the term for a male
> patient's uh... manhood... if it was erect.  I guess nurses had to deal
> with such things when bathing patients and stuff.  I too found it quite
> humorous.
> 
It makes sense, I guess.  Clyde Throckmorton always struck me as a...
well, you know.

     alberich@iglou.com | Mark Kinney | http://www.iglou.com/nations
"Greenland is a cold, barren land, a land that bears no green,
Where there's ice and snow and the whale-fishes blow, and the sun is
seldom seen" -- "Greenland Whale Fisheries" (Traditional)


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------------------------------

Date: Mon, 24 Nov 1997 23:23:11 -0500 (EST)
From: Mark Kinney <alberich@IGLOU.COM>
Subject: Re: [The Edge] Obvious change of subject...Music!

On Mon, 24 Nov 1997, James Lloyd Sorrell wrote:
> thread...what music do you use for your OTE games?  I can't say as I've
> 
My OTE series' "main theme" is/was (might resume, don't know yet) the
Guild's "Chaos" (don't go looking for this -- they're a Bowling Green, Ky
based band, and aren't on a lable... at least not yet); I used another
song of theirs, "Mess," as a background for a Compton party.  They Might
Be Giants and Nine Inch Nails figured in a lot of the other sessions...
although once I threw Weird Al Yankovic's "Everything You Know Is Wrong"
at them. :-)

The one thing I never got to do... I was going to invent an Irish pub
named O'hawhool's (named loosely after an old BBSing friend :-), run by a
Martian (thus dark complected) dressed like a leprechaun and with his hair
dyed a bright orange.  His speech would be a melange of Arabic, Irish, and
Scottish accents.  And the music... well, I have all of these CDs of
awful, Lawrence Welk-ized Irish music (although from time to time, I would
throw in the Clancys, Dubliners, or Pogues just because I could).

     alberich@iglou.com | Mark Kinney | http://www.iglou.com/nations
"Greenland is a cold, barren land, a land that bears no green,
Where there's ice and snow and the whale-fishes blow, and the sun is
seldom seen" -- "Greenland Whale Fisheries" (Traditional)


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------------------------------

End of The Edge Digested V1 #8
******************************


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